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Phase 0 — Impact
Phase 0 spans 10 to 10² users. The system is live but barely visible. See the Impact overview for context.
Verification: Nothing breaks. The conventional world does not notice. First enterprise compliance savings ($200K→$50K). First gate rule packages. Unit economics demonstrated.
Social protocol: First organized communities using the full bundle (identity + publishing + payments + contracts + governance). The experience of unified identity — one account replacing five platforms — creates a new expectation: software should be integrated, not siloed. First creator migration: an OnlyFans or Patreon refugee who cannot be deplatformed discovers censorship resistance is not abstract — it is the reason they still have an income.
Financial services: None at this scale. The first enterprise compliance savings are in general regulated industries (pharma, finance compliance), not in core banking or markets. The protocol is not yet a financial services product.
Economics: Verification revenue from gateway subscriptions and gate rules ($50-200K per enterprise). Social protocol revenue from community fees and creator subscriptions ($1-5M). Small. Insufficient to sustain development — the system is self-developing through the bootstrap loop, not dependent on this revenue.