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daily/2016-08-19.org

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+:PROPERTIES:
+:ID: 148fa606-4874-4658-b8dd-de39225fcfa2
+:END:
+#+title: 2016-08-19
+
+* Academic Writing :academia:CSLA:
+:PROPERTIES:
+:CREATED: [2016-08-19 Fri 07:41]
+:MODIFIED: [2016-08-19 Fri 08:24]
+:IMPORTED: [2023-02-08 Wed 19:22]
+:END:
+
+Excercise
+
+A body of evidence shows that consumer social responsibility is good for a corporation's bottom line. Companies choose to give to a number of programs. This giving is reflected on customers increased preference for giving companies (Yoon, Guerahn-Canli, & Schwartz, 2006), which affects corporations profitability under certain circumstances (Lev, Petrovits & Radhakrishnan, 2010). Customers donations to social initiatives supported by these corporations are also increased (Lichenstein, Drunwright & Braig, 2004). However, corporate social responsibility needs to be approached carefully, as mis-management of such campaigns could have negative effects on consumer perception, for example when a company spends more money advertising its CSR efforts than its actual contribution to the cause it claims to support. (Drumwright & Murphy, 2001).
+
+* Research Methods :academia:CSLA:
+:PROPERTIES:
+:CREATED: [2016-08-19 Fri 09:50]
+:MODIFIED: [2016-08-19 Fri 10:08]
+:IMPORTED: [2023-02-08 Wed 19:22]
+:END:
+
+Roles of the observer
+
+Participant, Researcher, Observer
+
+Reactivity -- The problem that the subject of social research may react to the fact of being studied, thus altering their behaviour from what it would have been normally.