A greai henenl io haying many business ailiees
loeaied in one place is lhe increased number oi
consumers and rhe abiliey le euneenrraie many
prodims in a smye prudun analogue mreei marleling
is a laaigiowmg selling ieehnique, il euisbul rhe reader
and as enables a producl id be sold ai a lower price
lhan can be uilered by a eanyenlional rerailer. A
paoduci oaialogue u onen a valuahk Pmdlld in iiseu,
nfimng pioduea inibrmaiion and adyiee. Many people
win| io suppon small businesses and eoopeaanvas, and
elk“ gel inlo ihe spa-ii M lire vennare when ahey read
aboul individuals and buauuges in ilie raialogue. The
real saying lo small businesses is shared iaeiliries sueh
as premises, aceouniang and eliiee servieea

in addi ion, ihe possibilily 0! a group label ior
producrs exlsls in a eommuniiy Althnugh eaen
business may be a separale enaiy, ihe label can be of a
sinula. design, wiih ihe words “Austria hodun hem
Boon Dock” (uy some sueh) prlnied al ahe bullnme
onerwee, eaeh label has us own business name and
inimanaium Tlus generals inieiesi in the communiry
piodueis, which should gain a valuable repuiaiion air
qualily, durabiliry. or iasie as siandards ior the group
label are esiablished,

Small business seryiee mines can oder ihe lollowuig
hcimles l0 businesses.

- Sramlnal Leliers, prospeeius, submissions,
wrinng and piesenlaiion, nling. mail order

. sooiieepmg Bulking. eosi aeeouniing, summary
and posiuon analyses. preseniaiion Ia aesounianis ai
years end Billing and eelleeimg aeeounls, paying bills,

- Accounting: Tax assessmenl, broad siraiegies, irusl
adviee, plan or neiwo ing monies, mmmon hands,
lnisiadmuusiraiibn

- Legal Legal lorms. leases, represenlalion in
lirigaiion. land and properiyeonveyaney. new legal
meniae design. seminar servws-s, nusi sirueauae.

- Communiealian, Phnne, relea, lax serylees,
pholoeupy, answering seruces, lravel arrangemenis
and despalch.

. Cl/L rule, and publie service deduriians selling up
iunds ior aid. nu planang and arcrpnng girls in aid
“1155755“ch land am and Inmlmtm syslens.

- Edumlmn Holding seminars, myiiing speskers.
and insirueiing new members in services and
pnieeduies; assisling neighbouring regions lo sei iip
parallel and allied semen

- Skill: regisier Keeping a iile on key people
availableiorspeeial advkr and assessrneni

- Resend: senuees Remlvd and hasie researeh ler
aegaon and piuyeeis,

. Lease ol seminar mums. small warehoue' g,
equipmeni, oilieeapaee

 

ln buauiess he is no subsuiuie iorgood manage
ment, budgenng, aceouniing. and marlreling skills
Mns| ol wnar malces a successiul business is ihe
cambinailon oi humanermlud values wiih good
managemenx, which we have lisled below
lpaiaphrasing 1mm ihe iindings bl ihe book In sure»

542

b/ indium by T beams and x, Warm-man, me. Harper
k now).

i Sham! and shared wluzs' A|I concerned wiiii ihe
eonipany believe sirongly in a sei or values, alien
resiaied. Sueh values need io be eareiully named,
realiaiic, and simple in remember. they are also
inheienl in rhe iollowmg-

: )1:th and enzaumgtrnlnt’ Management should
give mil conupl a! iheir wll areas, emirage iliem bo
develop new ideas, and la lollow guidelines and nine:
n|MK ihan a rigid sel el rules.

3. Repulaiian The eompany mamialns a repularion
lei hlgh—qlulhly paodueis, miee, and adiabiliry. This
cannol be 5M onen enough Mosl euaiomeas wlu
deal mm a firm lwrr and liver again ii lpmvcs id be
reliable. ralher iiian raise a chance wilh a mmpany
whrdl may be cheap. bui which mainiams such sloppy
sunddlds as slew same and shoddy peodueis

a, Lean manager-real. siiccesslul businesses use a
aimple organieanonal slrucruae, a minimum oi siaii
dueenng opera-ions, and no “corporaie phnnm” or
analysis, Managemenl is alien in rlose eoniael wiin
boih paoduoers (scam and eusiomers, and mvalved in
produeuon

5. Aciun arise a decision ia niade, efiurl is made io
gel ii done wish all possible spud, Cuslomer reaeiicm ls
lhea gauged in a manor of weels ar mourns, noi yum

c Familiariiy. ln :xplniiml, or in new prod-isle,
good businesses sliel lo whal iney know besi land
dnn‘| expuld lnlo or aeguiie a bull-as in an unlamiliar
held)

in summary liien, ihe aueeesshrl business.

- siaies group values and mainiams a senseoi loyal-y
io ihose villus,

- peasonalises serum, good qualily, pmmpl serviee,
and rehabiliry,

- innoynes m iis area oi eeperuse and loolrs ahead,
and

- hasa lean sieueiuie, and no uninvolved slalf

Attention lo currenl and luiure irends lsoeial,
elimarie, economic, pulflKaH ia essenlial lor any
bunness group, and small business eeribes om research
on such irends. sueieiies ehange according in new
lnlunluhan, producis, and maienals, and businasies
musiehange or prnxid WILh lhese bends.

in addiiion no manual business prineiples, liie nime
inlense and male dernoeralic operation of Wham
demands lhaz era-up sun musk panieapaie in planning,
aerloiuly conlrlbubng io pulley, piueeduier. and inm
yaumu The sharing or ~power is really a shanng ol
responsibilily; pan or lhal responsibiliiy is the capilal
ruk bl any enaei-pnse

Any eoopeeadve or village eaiild run a leasing servioe
lor seldom-used iloms oi eapiial equipmm (photo-
copius la Inlcks) whieh indivaduals ur busing-es do
need on oeeasaun

user Pays pnneiyie me priyaiely m publieiy owned