1.4 KiB
2016-08-19
Academic Writing academia CSLA
Excercise
A body of evidence shows that consumer social responsibility is good for a corporation's bottom line. Companies choose to give to a number of programs. This giving is reflected on customers increased preference for giving companies (Yoon, Guerahn-Canli, & Schwartz, 2006), which affects corporations profitability under certain circumstances (Lev, Petrovits & Radhakrishnan, 2010). Customers donations to social initiatives supported by these corporations are also increased (Lichenstein, Drunwright & Braig, 2004). However, corporate social responsibility needs to be approached carefully, as mis-management of such campaigns could have negative effects on consumer perception, for example when a company spends more money advertising its CSR efforts than its actual contribution to the cause it claims to support. (Drumwright & Murphy, 2001).
Research Methods academia CSLA
Roles of the observer
Participant, Researcher, Observer
Reactivity – The problem that the subject of social research may react to the fact of being studied, thus altering their behaviour from what it would have been normally.